American Equity and Northland Insurance

was an insurance company that used to sell their own products, but since have become an underwriter for Northland Insurance, so consider this a review of American Equity’s prices and customer service, but of Northland Insurance’s products and services.

Whichever of these auto insurance companies names pop up when you type your ZIP code into our FREE search engine to find some free quotes, here’s everything that you need to know about them in order to make an informed decision.

Specializing In…

The company specializes providing services and insurance for small businesses, primarily. They offer a lot of basic insurance policies such as property and casualty, focusing mainly on extending these products to professionals in the following industries:

• Limousine
• Shuttle
• Commercial trucking

They provide insurance for a wide range of small businesses, but these three make up teh majority of the company’s clientele. Other industries might surprise you:

• Fishing clubs
• Haunted houses
• EMTs
• Dog groomers
• Manicurists
• Pawn shops
• Restaurants
• Therapists
• Private investigation agencies
• Soup kitchens
• Elevator inspectors

This is just a partial list. As you can see, they have types of auto insurance policies for just about everyone who might need property and auto insurance. They mainly focus on those in the transportation industry, but they offer insurance to a wide range of small to large businesses.

Rating the Company

Northland Insurance has locations in Hartford, Con. and in St. Paul, Minn. A Travelers company, Northland have received a stellar A+ rating from AM Best.

They have no major complaints with the Better Business Bureau, and customer reviews and comments tend to be on the positive side. The few negative reviews found on the web seem to be flukes given their scarcity. The vast majority of Northland customers seem to be quite happy with their insurance provider.

Commercial Insurance

If you’re not looking for commercial insurance, you’re going to have to look elsewhere for coverage. Northland does not offer cheap auto insurance.

It looks like American Equity used to, but ever since becoming an underwriting company for Northland, they’ve stopped writing personalinsurance policies.

So, if you’re looking to insure a home, a vehicle, a motorcycle, a boat or a recreational vehicle, you’re going to have to do another search.

If you are looking for commercial or business insurance, on the other hand, then Northland does tend to get high marks and positive reviews from business owners in Hartford and St. Paul.

Gathering Quotes

Whether or not you’re in the market for commercial insurance, whether or not you’re looking for personal insurance, you’re going to want to get as many quotes as possible. Even if you’re looking for commercial insurance, there’s no reason to sign with Northland right away.

They’re a good company with great products and services and good ratings from AM Best and the Better Business Bureau, but they’re not the only good company out there.

This is the great thing about comparing quotes through a good search engine: You weed out all the junk so you’re just comparing good insurance quotes to other good insurance quotes. You can’t get this just jumping onto the first decent insurance company you see.

In other words, feel free to type your ZIP code into our FREE search engine and see what you can come up with. If Northland does come up in the results, see what they have to offer you. In any event, it just makes sense to find the very best deal possible by letting the computer do the work for you.